Integrating Copiers & IT Services Gets Dealers Into the Managed IT Services Game. IT Solution Alliance
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Why does this matter?
Innovation and change drive B2B technology.
But traditional office tech dealers found past success focusing on the ‘box’.
Managed IT Services is a different beast. It changes at ludicrous speed in user engagement, technology, and innovation.
We know how both office tech and MSP’s work - and how their customers buy - to make services integration a successful process.
Why does this matter?
Innovation and change drive B2B technology.
But traditional office tech dealers found past success focusing on the ‘box’.
Managed IT Services is a different beast. It changes at ludicrous speed in user engagement, technology, and innovation.
We know how both office tech and MSP’s work - and how their customers buy - to make services integration a successful process.
The Challenges
Office technology dealers absolutely had to get into the MSP game or lose business. It was that simple. But dealers we engaged had deeper concerns.
They didn’t understand the business
They didn’t want to lose ownership of their customers
They were terrified of doing IT poorly and blowing up their customers
The Solution
We partnered with a leading Mid Atlantic IT company to create IT Solution Alliance (ITSA), a unique reseller program that provided market leading MSP services to dealers without risk, cost, or losing control over customers.
The Results
$18,000 per month
Monthly recurring Managed IT Services revenue covering IT, data backup, and disaster recovery solutions.
*results from 18 months
$500,000+ *
Total one time sales for IT infrastructure hardware, professional services, and general IT projects.
*results from 18 months
What’s the story?
Broca was the marketing team for Klik.Solutions, an innovative MSP leader with skills no other dealer could match. With connections across the imaging industry, we knew that legacy office technology companies needed to offer Managed IT Services to survive. After ownership meetings with a wide range of dealers, office tech leasing pros, and manufacturer reps, we created ITSA - a finely tuned partner program.
The integrated ITSA reseller program included:
Sales training and on-site sales support for dealer reps.
Broca Managed Marketing Services.
Competitive pricing and positioning.
MSP marketing and content customized to the dealer corporate identity.
Lead generation and dealer marketing support.
Cross marketing with Klik and access to our network of peer, pros, and friends.
Ability to provide customers with Managed IT, Cloud, Security, and 24x7 support that was ahead of competitors.
